Media buyer scoreboard
Spend-weighted blended results · last 7 days
1Ryan
LeaderBlended CPL
$52
Cost / Booking
$143
Total spend
$12,861
Booking rate
34%
15 scored · 248 leads · 85 bookings
7 low-volume accounts excluded. 1 self-book account (CPL only).
2Alex
Blended CPL
$89
Cost / Booking
$213
Total spend
$10,734
Booking rate
34%
19 scored · 120 leads · 41 bookings
3 low-volume accounts excluded. 5 self-book accounts (CPL only).
Head-to-head
| Buyer | Accounts | Spend | Leads | Blended CPL | Bookings | Cost / Booking | Book % |
|---|---|---|---|---|---|---|---|
| Ryan | 15 / 22 | $12,861 | 248 | $52 | 85 | $143 | 34% |
| Alex | 19 / 22 | $10,734 | 120 | $89 | 41 | $213 | 34% |
| Unassigned | 1 / 2 | $687 | 3 | $229 | 1 | $687 | 33% |
Spend-weighted blended numbers across each buyer's assigned book. Accounts under $150 spend in the window are excluded as low-volume. Self-book accounts count toward CPL but are left out of cost-per-booking. Assign the 2 unassigned accounts